Tuesday, January 16, 2007
Internet Protocol Television
New Delhi, January 16 - It's been a bumpy ride so far for Internet TV, but loyalists insist it won't be for long.
When television viewers in New Delhi and Mumbai went in for set top boxes, in order to continue watching their favourite pay channels, Internet Protocol Television (IPTV) players were still fiddling with their networks and discussing content delivery problems.
In short, they missed the bus. Akin to a distant star, IPTV players insist that it is “a reality in the offing.” The number of global IPTV subscribers is expected to grow from 4.3 million in 2005 to 36.8 million in 2009, with Europe leading the market, followed by Asia and North America, says a report by US-based Multimedia Research Group.
In the absence of a regulatory framework, IPTV is not covered within CAS or the Telegraph Act and players are groping for a commercial platform.
“Telecom majors like MTNL and BSNL have the bandwidth to initiate IPTV services and private players like Reliance and Bharti are also piloting IPTV roll outs,” says Sujata Dev, managing director and CEO, Time Broadband.
Dev, who calls herself a content aggregator and delivery platform, insists that unless TRAI decides on a standardised tariff plan for IPTV players and allied services, the future of Internet television looks bleak.
Presently, the set top boxes required for IPTV cost between Rs 7,500-9,000 and there is no subsidy that players can fall back on. Lack of content could be another hindrance for the young IPTV industry since only the channel bouquet from Star Television is currently available and players hope to get Sony and Zee bouquets some time soon
When television viewers in New Delhi and Mumbai went in for set top boxes, in order to continue watching their favourite pay channels, Internet Protocol Television (IPTV) players were still fiddling with their networks and discussing content delivery problems.
In short, they missed the bus. Akin to a distant star, IPTV players insist that it is “a reality in the offing.” The number of global IPTV subscribers is expected to grow from 4.3 million in 2005 to 36.8 million in 2009, with Europe leading the market, followed by Asia and North America, says a report by US-based Multimedia Research Group.
In the absence of a regulatory framework, IPTV is not covered within CAS or the Telegraph Act and players are groping for a commercial platform.
“Telecom majors like MTNL and BSNL have the bandwidth to initiate IPTV services and private players like Reliance and Bharti are also piloting IPTV roll outs,” says Sujata Dev, managing director and CEO, Time Broadband.
Dev, who calls herself a content aggregator and delivery platform, insists that unless TRAI decides on a standardised tariff plan for IPTV players and allied services, the future of Internet television looks bleak.
Presently, the set top boxes required for IPTV cost between Rs 7,500-9,000 and there is no subsidy that players can fall back on. Lack of content could be another hindrance for the young IPTV industry since only the channel bouquet from Star Television is currently available and players hope to get Sony and Zee bouquets some time soon